ANSWERING ALL
THE FINANCIAL QUESTIONS
YOU WERE TOO AFRAID TO ASK
THE PROBLEM
They don't teach you the good stuff at school - the real life skills you need to tackle taxes, debt, mortgages, loans and insurance. So many Australians grow up embarrassed that we don’t know what capital gains means. Or why our budgets keep failing. And either we’re too ashamed to ask, or the explanation we’re given is too complex and boring.
THE SOLUTION
In an engaging YouTube series, we got one of Australia’s bravest young comedians to ask the common financial questions on all of our minds. Over 12 episodes and various cut-downs, Louis Hanson got vulnerable and said, “it’s okay, I didn’t know either” while sitting down (or see-sawing with) an ANZ expert who has the answers.
With the knowledge that banking content on YouTube can be dry or contrived, we wanted this to feel like native content that everyone from Gen Z to young parents would enjoy watching, helping ANZ own an educational, helpful voice on the platform.
THE EPISODES
Armed with a whole lot of SEO research on the most common financial questions on Aussies' minds, we showed our young audience everything from the hidden costs of home ownership and why interest rates change, to whether you really need insurance or what super is (superannuation? who is she?)
Below are a selection of the episodes.
For the full channel click here - Youtube Channel
THE RESULTS
The “Upskill your financial wellbeing” series was a fresh and effective way to bring ANZ’s core brand promise to life: to help people and communities thrive through financial wellbeing.
And - we helped ANZ own financial literacy on YouTube - where the gap for fun, engaging educational content was well, gaping.
ANZ ranked #1 for Financial Wellbeing in organic search in its competitor set.